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Polycom improves business processes for Dr. Reddy’s

Anuradha Shukla | June 7, 2013
Implements immersive video collaboration solutions for the global pharmaceutical company.

Global pharmaceutical company Dr. Reddy's has improved its business processes by implementing Polycom immersive video collaboration solutions.

Solutions such as the Polycom RealPresence Experience (RPX) are enabling executives and employees across two major corporate offices to effectively collaborate by leveraging high-definition video.

For this project, Polycom has partnered with HP to provide Dr. Reddy's with a complete end-to-end video collaboration solution that works with a variety of UC solutions including Microsoft Lync.

Workers in Hyderabad, India, and Bridgewater, New Jersey, USA, are now benefiting from secure face-to-face communication that has improved senior level decision making between the two offices.

Implementation of Polycom solutions has also reduced the time and cost of frequent travel between India and USA.

"For our executive team in particular, video collaboration has enabled a new way of conducting business without the need for frequent travel across large distances," said Atanu Roy, chief technical officer, Dr. Reddy's. "This in itself has not only helped us achieve significant savings in time and travel cost, but also establish a better work-life balance."

Anytime access solution
The anytime access video collaboration solution from Polycom effectively displays samples of drugs and generics that facilitate real-time inspections with FDA officials.

Product reviews with co-workers, and sample showcases for buyers has also become simple with the Polycom RealPresence Immersive (RPX 200) series.

Polycom has delivered a fully immersive video experience to users that are enjoying an all-inclusive meeting space in addition to sharing information related to market development and product promotions.

Senior level executives leverage Polycom RealPresence Mobile video solutions across iOS and Android smartphones and tablet devices to join internal meetings from anywhere while on the move.

Dr. Reddy's smaller offices, manufacturing units, and R&D facilities across the globe will also benefit from the implementation of video collaboration solutions from Polycom.

"For a company with widely-dispersed teams and in an industry that requires constant conferring, video collaboration is the anytime access solution for speedy decision-making and shortened time to market," said Michael Alp, president Asia Pacific, Polycom. "With Polycom's high-definition video collaboration and advanced content-sharing capabilities, the true-to-life immersive video collaboration makes all the difference in making team meetings highly effective." 


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