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Play is the thing for these European education startups

Loek Essers | April 28, 2014
A group of startups pitching their educational wares at The Next Web conference in Amsterdam Friday are betting that what will hold students' attention is play.

Currently, Eduvee has about 16,000 users and over 300,000 lesson views. It aims to offer a private tutor service for about $5 per month, Patel said. The company offers textbook publishers a share of revenue and also digitizes their material for online use.

While gaming certainly helps to engage children in education, it is not the whole answer to improving learning, said John Martin, CEO of Sanoma Learning, the educational technology company that chose the contest winner. "I don't think that doing maths only through a game will take you far enough," he said.

Great education depends first on great teachers and good methods, he said. However, gamification can help children get engaged and motivated.

"The nice thing about games is that it allows you to capture data," he said, data that can be used to steer a more personal learning process.

Education is moving from an industrial model where a teacher stands in front of 30 students teaching everybody the same thing, to a more personal learning experience, he said. "I do think that personalization is going to be the future of learning."

 

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