Pizza Hut has partnered Mastercard to offer the Masterpass digital wallet on its mobile-ordering app in Japan.
According to Mastercard Online Shopping Study 2017, most Japanese consumers cited free or minimal delivery charges and simple transaction processes when asked how merchants can provide them a better shopping experience.
Since consumers can store their credit card information and delivery addresses in Masterpass, it eliminates the need to key in payment information repeatedly. Pairing this with verification using biometrics or password, consumers in Japan can "complete an order in Pizza Hut's mobile application in three clicks", said Vipul Chawla, Managing Director, Pizza Hut Restaurants.
He added that this removes friction from the ordering experience, thus supporting the company's digital transformation, which aims to "to make it easier for customers to engage, and transact with Pizza Hut."
"Our latest research found that convenience and the availability of applications that simplify the payments process are key reasons why Japanese consumers shop via their mobile phones. By building on these insights, we enable pizza lovers to enjoy their favorite pizzas without the hassle of repeatedly keying in your payment and delivery information," said Nandan Mer, Division President for Japan, Mastercard.
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