Photo - Chin Chee Seong, Chairman, PIKOM
Malaysia's national ICT industry association, PIKOM, has announced this year's PIKOM IT fair will be held in March 2016 together with FACON Fair to deliver a complete educational and tech-related platform.
This relaunch of PIKOM's popular Malaysian IT event will be held together with FACON Fair in Kuala Lumpur and then Johor, said Chin Chee Seong, chairman, PIKOM.
PIKOM' fair is a cash and carry event for retailers and consumers featuring some of the world renowned brands from the IT and Gadget industry.
This year's PIKOM Fair will show several key changes to providing greater value to participating brands and to enhance the experience of attending consumers, said Chin.
One of this changes is holding the event concurrently with the FACON Education Fair, he said. "This synergy will create a complete educational and tech-related platform that caters to a more diverse target market while show how ICT and education are inter-connected today."
PIKOM 3.0 vision
"We have re-introduced PIKOM Fair given the growing demand from both consumers and retailers to stimulate the retail ICT sector," said Chin. "While the market has somewhat adjusted to the implementation of the Goods & Services Tax (GST) and other factors, it has yet to return to previous levels. PIKOM Fair is one of several measures to address this situation."
Chin also added that going forward, the PIKOM Fair will undergo a revamp that will transform it from a purely retail, cash and carry event to a showcase of industry thought leadership, innovation, leading trends and so on that will elevate the event to a new level of sophistication and attraction to all stakeholders.
"We tentatively plan to launch the new PIKOM Fair 3.0 later in 2016. Plans are progressing and we hope to share more details once things are finalised," he said.
PIKOM Fair will be held at the Kuala Lumpur Convention Centre on March 12-13, 2016 and then at the Johor Persada Johor International Convention Centre from March 19-20, 2016. For more information on PIKOM Fair 2016, please visit www.faconedufair.com/pikom-fair
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