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Online retailers boast strong Christmas sales figures as high street slumps

Sophie Curtis | Jan. 4, 2013
Online shopping reached a new high during the 2012 holiday season, with retailers both large and small reporting strong sales figures during the period.

"Overall, Christmas hasn't been a boom time for UK retailers but it hasn't been complete doom and gloom either," sad BRC Director General Helen Dickinson.

"Online sales growth accelerated as we took advantage of the investment that many retailers have made in giving us the flexibility we now demand around delivery options like click-and-collect and security. We now feel much more comfortable about putting our credit card number into our mobile phone, but overall this channel represents just over 10 per cent of total retail sales."

She added: "Sales were hard-fought and often driven by discounts so cutting into margins, though retailers worked hard to ensure they had the right products available, whether in store or online, and at the right prices."

 

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