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OCBC Bank launches integrated wealth management app

Zafirah Salim | March 17, 2016
The OCBC OneWealth app provides investment insights from bank experts, customised content and personalised alerts.

OCBC Bank has recently rolled out a mobile app that will help its customers achieve their investment goals in a simple and personalised way, while on the go.

Called the OCBC OneWealth app, all users - from beginners to seasoned investors - can quickly access customised, updated market information and investment suggestions from OCBC Bank experts, as well as easily monitor their investments and receive relevant personalised mobile alerts.

With these features, customers can make better sense of the markets they are invested in, and make informed and timely decisions in managing their investment portfolios.

Through intensive interviews with customers, OCBC Bank has mapped out customers' top investment pain points - from feeling overwhelmed by the sheer number of investment choices, to needing help in monitoring, and adjusting a portfolio once an investment product is purchased.

The OCBC OneWealth app is designed based on these customer insights and builds on three core principles: accessibility, simplicity, and personalisation.

Customers can choose the specific content they want to receive on the app, including content on unit trusts, equities, bonds and foreign exchange currencies, and the outlook and top investment ideas for each of the chosen asset classes and markets. Customers who are new to investing, or who are exploring investment ideas, can access the app's curated content to better understand market situations through expert analysis.

The content on the app is refreshed daily, with market insights updated every morning, so customers can start their day armed with the latest market information.

OCBC Bank customers who have purchased investment products can log in through the app to see an overview of their portfolio. This includes products like equities, foreign currency accounts and deposits, time deposits, structured notes, dual currency investments and the OCBC Blue Chip Investment Plan.

Besides having anytime-anywhere mobile access to their portfolios, customers can also set mobile price alerts for when their fund investments hit certain market prices. In addition, customers will receive personalised alerts from OCBC Bank based on the investments they own, prompting them to log in to the app to read market updates relevant to their investment holdings.

With the insights gleaned from the content and personalised alerts on the app, customers can decide whether to buy, sell or hold their investments. Customers can choose to buy and sell investment products through OCBC's online unit trust portal or, simply contact an OCBC Bank representative via a single tap on the app.

"We believe that the convergence of mobile and wealth management can make wealth management services more simple, accessible and personal for our customers. It's what I call the 'democratisation' of wealth management. Our new OCBC OneWealth mobile app is all about making quality and personalised advice available to more people - especially those who are new to investing - in a way that is simple to understand and easy to act upon. This is the digital and wealth advantage that we offer to customers," said Aditya Gupta, OCBC Bank's Head of E-Business for Singapore.


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