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Nu Skin's ageLOC Me uses third-platform tech to improve your skin

Matt Egan | July 1, 2016
Global skincare company Nu Skin believes that its use of third-platform technology is the way for you to stay young forever. Here is how Nu Skin brought together multiple technologies, suppliers and products to provide a single product with a seamless customer experience.

After 14 days of product experience with a reference set, they take the ageLOC me skin assessment by answering questions about their skin care concerns, environment factors and personal preferences, which determines a customised set of products from about 2,000 combinations. Thus they eliminate the guesswork about their skin care needs.

Then, after ordering their customised set of products online and receiving it, they simply place their hand in the opening in the device, and a precise dose of anti-aging serum is dispensed followed by a precise dose of day or night moisturisers.

The device also automatically reminds them when the products should be taken thanks to a flashing light. They can retake the assessment if their needs change or to adapt to location, season, etc.

At any time customers can access further information about their product experience via various deliverables and channels (website page, targeted email campaigns, social media, and more).

ageLOC Me: now and the future

So, we asked Mikael Linder, what actually happens when a customer places an order or changes their regime? According to the President when a customer places an order, he or she will receive his or her ageLOC Me system within a few days.

They get one ageLOC Me device, one ageLOC Me Reference Set made of three serums, one day- and one night moisturiser, and information on how to use the device.

The ageLOC Me Reference Set enables the user to learn about his or her skin needs and preferences. After 14 days of trialing the product, the customer takes the ageLOC me skin assessment via the app, answering questions about his or her skin care concerns, environment factors and personal preferences. At the end of the assessment, he or she will receive a personal skin care code, which he or she uses to order online via the app his or her customised set of products.

At any time the customer can retake the assessment if his or her needs change or to adapt to location, season, weather and so on, and thus order another customised set of products suiting his or her needs at the right time.

The product is still relatively new but Nu Skin feels that it is set for success on an ongoing basis. Linder believes its ageLOC Me product offers a unique experience by combining a unique set of technologies and suppliers in a smart way, and providing a product that customers really want. Furthermore the company cites its award-winning performance in The Techies 2016 as evidence of the recognition technology peers are giving to Nu Skin, and is a sign of success to come.

Source: TechWorld 


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