The ageLOC devices takes the time to learn when the customer takes doses of serum, subtracts the earliest and latest and then average the time when the remaining five doses were taken. It then reminds the customers, by flashing for 30 minutes or until the device dispenses the regimen, to take their night or morning regimen.
Basically, the customer goes to the ageLOC dispenser, and gets the correct face cream every time. They are then prompted to take their dose at the optimum time. And in return Nu Skin gets unbeatable customer loyalty.
So how did this happen? We spoke to Nu Skin to find out.
ageLOC Me: the inspiration
Nu Skin's Mikael Linder told us that its big brains developed the idea for ageLOC Me when they noticed three important and converging trends: the increase in popularity and usage of anti-aging products; a trend toward product customisation; and the growth of the beauty devices industry. Combine this with the advent of apps and smartphone technology and Nu Skin felt it had the technology to deliver a customised regimen of selection and product usage that wouldn't require the end user to go to too much trouble.
The genesis of the idea occured in 2011, in what Nu Skin describes as 'a small room in Santa Monica, California'. Linder told us that several Nu Skin executives set out to change the anti-aging skin care market.
They wanted to create a new approach to skin care that would allow people to customise their regimens, addressing their individual skin care needs and concerns, but without requiring from them great technical knowledge or time-draining consultations.
ageLOC Me: getting technical
Nu Skin told us that following that ideation in 2011, ageLOC Me was publicly introduced in October 2015 in Salt Lake City, Utah. According to Linder this timeline was always intended.
That it took so long is down to the fact that ageLOC Me is a smart device that combines new technologies in a unique way. Nu Skin had to combine third-platform technologies, protect its product via patents, collaborate with partners, and indulge in endless rounds of user testing before it was able to unveil the final design.
Iteration was key. Nu Skin told us that there were several iterations for each of the components of the design. Each iteration allowed the company to identify ways to make the product better. Often things look good on paper but until you try it out you do not know, Nu Skin told us.
Another reason for the four-year development process is the broad scope of professionals involved in the product. Nu Skin says it worked with global leaders in engineering, design, manufacturing and packaging to bring together the ageLOC Me. 'Make sure to put together the best development team possible,' Linder told us. 'Never skimp on the people and they will deliver the best product.'
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