We spoke to Nu Skin about its ageLOC Me product, in order to understand how businesses can pull together disparate technologies and suppliers to provide a seamless customer experience.
Award-winning Nu Skin says that its ageLOC product is the result of a four-year R&D project, into which the company sank $30 million. It claims that the product and service rely on constant analysis of consumer trends and new product launches. The ageLOC dispenser itself is the subject of five or more global patents. Describing itself as a 'global direct selling company', Nu Skin says it operates in 53 markets worldwide.
The Nu Skin ageLOC Me is the winner of The Techies 2016 award for most innovative product in retail. The judges liked the innovative and fresh thinking that created a product which adds consistency, convenience and ease to your daily skin care, whilst locking in consumers to specific products. We decided to take a deeper look at Nu Skin and the ageLOC me to find out how it works from a technological basis.
We spoke to Mikael Linder, President, EMEA, to find out how the company came up with- and realised the concept, and what the future holds for Nu Skin and the ageLOC Me.
How does ageLOC Me work?
Here comes the science bit.
The ageLOC Me is described by Nu Skin as a 'customised skin care device'. It is, in essence, a hand dispenser designed for all of your skincare lotions and potions. Your skincare regime, if you like. The cleverness is in what stocks up the ageLOC me, how that is selected, and how that is subsequently delivered.
Straight out of the box ageLOC Me comes with a reference set of five skincare products. After using this combination, users take the ageLOC Me Skin Assessment by answering a few questions about themselves, their skin and their preferences. The test is available on thenuskin.com website and also as the mobile app which is central to the product.
This generates a personal skin care code, which is used to order a custom set of products. Nu Skin tells us there are around 2,000 possible combinations, so it should be possible to find the perfect match for everyone.
Dispensing of products is touchless and therefore hygienic. More importantly, it uses each customer's specific combination of products in combining three powerful serums to create each dose.
It then tracks each dose in order that it can remind you to place your next order, whilst automatically delivering a precise dose of serums and moisturisers depending on the order in which the customer requires them, and the time of the day.
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