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Nintendo plans a low-key E3 for 2013 and beyond

Ian Paul | April 26, 2013
Nintendo won't hold a massive press conference at this year's gaming expo. And going forward, the company says it will host its own targeted events rather than rely on E3 to unveil major product releases.

Nintendo's decision to forego an E3 press conference is just the latest decision from a major player in the technology industry to go its own way. Apple famously split from Macworld Expo after the 2009 show to host product announcements on its own terms. Sony announced the PlayStation 3 at E3 in 2005, but hosted its own event to announce the PlayStation 4 in March. After more than a decade of keynote presentations at CES, Microsoft decided not to give a keynote at the 2013 installment; it didn't even have a booth at CES 2013. Instead, Microsoft hosted its own events in 2012 for both Windows 8 and Windows Phone 8.

Despite its CES no-show, Microsoft is still using E3 2013 as a chance to detail its next-generation console. Similar to how it introduced the Xbox 360 in 2005, Microsoft will hold a separate event on its own and follow-up several weeks later with more details during E3.


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