US company Mannatech may have rocked the gaming world with quasi-scientific claims that its products “may have a positive, direct effect on player performance, which can be a big advantage for competitive e-sports players or those just trying to take down the bad guys in their favorite game.”
The announcement may send shockwaves across a global gaming community already awash with claims of ‘hax’ and cheating and may now even bring Sharapova-levels of scandal to professional gaming tournaments which may now have to step up anti-doping strategies.
According to Mannatech themselves, research carried out by Mannatech using, “randomized, double-blind, placebo-controlled human clinical trials published in peer reviewed journals have shown that Ambrotose powders can positively impact brainwaves associated with attention in young adults and improve memory and alertness in middle-aged adults.*”
The conspicuous asterisk unfortunately does not cite which independent, peer-reviewed publications these were but did clarify the following, “*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.”
Nonetheless, the promise of ‘positively impacting brainwaves’ may resonate with the type of people who drink organic rosehip tea laced with supplements of horseradish DNA and Sycamore root. The burgeoning and highly-profitable antivax movement may also be interested. Any promise of increased gaming performance will likely resonate with at least a dozen-or-so young teenage gamers who live in the north of Sydney, Australia who equate and adjectify the term ‘MLG’ with excellence and believe Doritos and Mountain Dew clearly provide the best nutrition for gamers.
Mannatech apparently has a history of innovation in this field. According to its own press release it is “the founder of the M5MSM, the Pioneer of Glyconutrition and the global innovator of naturally sourced supplements based on Real Food Technology® solutions” and presumably some other bollocks too. Its promotional video is both eye-opening and mouth-opening.
Mannatech’s in-house doctor, doctor Rolando Maddela, said, “We have found in previous studies that Ambrotose powder may give a helpful boost in memory, focus and attention as well as having perceived beneficial changes in well-being... For some involved in video games, Ambrotose products may give the competitive advantage they are looking for. For others it may make the video game playing experience simply more enjoyable.* Just four grams per day of Advanced Ambrotose® powder or Ambrotose Complex, taken according to directions, would be expected to support gamers’ performance.”*
The science of the claims revolves around this impressive-sounding gumpf, “Mannatech’s Ambrotose powders are based on the company’s pioneering development of Glyconutritional technology. Glyconutritional technology encourages cellular communication and is shown to support cognitive functions – including memory, focus and attention, as well as supporting the body’s immune and digestive systems to encourage overall health.*”
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