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National Gallery Singapore and Accenture to digitally transform the gallery experience

Zafar Anjum | Dec. 4, 2014
Using digital technologies to nurture and engage a new generation of art lovers

National Gallery Singapore and Accenture are collaborating to leverage digital technologies to offer visitors an immersive and interactive visual arts experience when the Gallery opens in November 2015.

In an announcement made yesterday, innovation partner Accenture said it will utilise its global expertise in digital technologies to support the Gallery in presenting its significant collection of modern art in Singapore and Southeast Asia, from the 19th century to the present day.

 Integrating indoor navigation capabilities with a specially designed mobile application, the Gallery will be the first museum in Singapore to provide visitors with insights into surrounding artworks and unique features of the Gallery based on their location. Information will be automatically displayed on a visitor's mobile app when they reach a particular location, and they can use the app to plot their journey through the Gallery, the two organizations said in a joint media statement.

 Also, the Accenture Analytics Innovation Centre will help the Gallery to analyse data from both online and in-Gallery visits. This will be critical in delivering valuable insights into visitor patterns and preferences.

"As we study and analyse the needs and preferences of visitors, we are aware of the importance of offering a personalised Gallery experience that each visitor will enjoy. The use of digital technologies will enable the Gallery to transform the visitor experience to one that is participatory. As visitors learn about our artworks and programmes, they are able to share their stories with friends through our app via social media, creating dialogues about their experiences with art," said Chong Siak Ching, CEO of National Gallery Singapore.

 "As the Gallery's Innovation Partner, we are excited about the opportunity to combine the best of digital innovations with the draw of visual arts to help the Gallery become the top destination for art in this region." said Teo Lay Lim, senior managing director, ASEAN, Accenture.

National Gallery's opening and Singapore's 50th year of independence coincide with Accenture's 40th year in Singapore. 

 

 

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