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Most organisations in APEJ are still in the earliest stage of mobility: IDC

Nurdianah Md Nur | Nov. 22, 2013
Vendors can gain a sustainable relationship with organisations in the early stage of mobility by providing solutions that are grounded by strategy and security.

Even though the enterprise mobility market in Asia Pacific excluding Japan (APEJ) is a fast-growing market, many organisations in the region are yet to leverage mobility solutions to drive tangible business benefits.

According to IDC, the APEJ enterprise mobility market - including applications, devices, security, middleware, and professional services - is expected to grow from US$1.4 billion in 2013 to US$2.3 billion by 2017. However, IDC's Mobility Maturity Model found that only 11 percent of the organisations in APEJ were found to be in the more mature phases of mobility (stage 3 to 5 of the graph below).

IDC mobility chart

Most organisations (57 percent) in the region were categorised in the earliest phase of mobility. This is not surprising as organisations are usually addressing mobility as a reaction instead of a structured approach based on long-term strategy and security, explained Ian Song, research manager with IDC AP's mobility team.

The large number of organisations in the beginning phases of the mobility maturity model spells good news for vendors in the enterprise mobility solutions ecosystem. Vendors have a higher opportunity to have long-term relationships with these organisations as long as they continue supplying the right solutions as these organisations progress down the path to mobility.

IDC's Mobility Maturity Model is based on a survey of 1,603 companies across 11 countries. IDC assessed each company's maturity based on the status of their mobility offering, including strategy, device and application deployments, infrastructure and platform investments, and dedicated physical and financial resources.


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