"This is a time of accelerating change, where your current IT architecture will be rendered obsolete," Sondergaard said. "You must lead through this change, selectively destroy low impact systems, and aggressively change your IT cost structure. This is the next age of computing."
Cloud computing will be the foundation for the integration of the other three IT forces, said Sondergaard. "Mobile is personal cloud, social media is only possible via the cloud, and big data is the killer app for the cloud. Cloud will be the permanent fixture, the foundation."
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