Mobile call app, nanu, which is completely free to use by those who install it on their mobile phones, now has 56 percent monthly active users (MAUs). This refers to percentage of those who use the app to make phone calls at least once a month.
Also, the app now has 19 percent daily active users (DAUs), i.e. those who have used it at least once daily.
The figures are according to a press statement by Gentay Communications Pte. Ltd., the Singapore-based startup that created nanu, claiming it to be the world's first ultra-low bandwidth VoIP technology.
The press statement said MAUs and DAUs are mobile app industry metrics to measure an app's success and acceptability among target users. It is offered free to all users, its business model being the delivery of advertising messages to finely targeted users.
The app works on any network, including 2G and congested ones with over half of its users coming from India where it has now around 1.6 million downloads.
Gentay Communications has developed proprietary technology that can overlay voice advertisements over ringtone connections. In turn, this enables advertisers to do one-on-one campaigns based on users' demographics.
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