SHENZHEN, CHINA, 28 APRIL 2011 – The Mobile Marketing Association (MMA) is set to address the burgeoning needs of mobile marketing in the country with the launch of its China Local Council.
Boasting more than 700 member companies, the MMA is an action-oriented organisation with global focus, regional actions and local relevance.
MMA notes that its newly formed China Local Council will bring together the entire mobile ecosystem to drive a range of programmes for creating a professional and sustainable mobile marketing industry in China.
The new organisation will be involved in several activities including increasing the adoption of existing MMA Best Practices and Guidelines. It will also recommend adaptation for local market conditions where appropriate, and promote mobile as an important marketing medium for Chinese brand managers and advertising agencies.
The China Local Council will also develop suitable metrics and create mobile marketing/advertising tools for the industry.
The Chinese mobile market is growing at a staggering rate, according to Rohit Dadwal, managing director, MMA Asia Pacific, who adds that the China Local Council has been established to lead the implementation of guidelines and best practices and to drive awareness and networking initiatives in one of the world’s most vibrant mobile economies.
“Asia Pacific remains one of the strongest regions for mobile marketing, with mobile penetration being higher than any other region globally,” said HuYanping, general manager, DCCI, one of the co-founders of the MMA China Local Council. “Our mission at the MMA is to build a sustainable ecosystem for the mobile marketing industry in the region and to be the leading association for region-wide consultation on key industry issues such as measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices.”
“Through the China Local Council initiative we aim to considerably increase mobile marketing momentum in China,” said Joshua Maa, founder & CEO, Madhouse Inc., another co-founder of the MMA China Local Council. “In the coming months, the Council will implement a range of educational and networking programmes that will help bring the tremendous mobile opportunity in China to reach its full potential.”
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