"We are seeing this trend toward mobile apps," says John Landwehr, vice president of government solutions at Adobe. "Mobile first is now the trend."
Lakshmi Grama, the senior digital content strategist at the National Cancer Institute, says she's been working with writers and content owners to develop materials that are native to their platform, accounting for the nuances of a traditional Web pages, mobile sites and apps.
More broadly, she notes that a successful content strategy needs to involve more than just making public the vast data sets over which the federal government presides. Instead, she says agencies must take steps to put that content in a usable format so developers can build applications on top of government data.
"Content needs to be imbued with some kind of intelligence," Grama says. "That's what structured content is really all about."
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