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Mobile ads take center stage as smartphone becomes leading search tool

Bill Snyder | May 8, 2015
More Americans now use smartphones for Web searches than PCs, according to Google, and advertisers are dreaming up new types of ads that fit the mobile experience.

Google made it crystal clear that this shift in page rankings affects only search rankings on smartphones (not tablets or computers) and applies to individual pages, not entire sites. The standards spelled out by Google aren't particularly stringent, and if a website doesn't meet them, visitors would probably avoid it anyway.

In case you forgot, Google is in business of selling ads, after all -- and business is good.


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