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Mirriad partners Vevo to launch native in-video advertising technology platform

Zafirah Salim | May 6, 2014
Mirriad’s technology presents new integrated advertising opportunities to brand partners for the very first time.

Music video and entertainment platform, Vevo, will be the first digital distribution platform for music videos using Mirriad’s native, in-video technology.

According to the video technology and in-video advertising firm’s media statement, this partnership between Mirriad and Vevo aims to connect leading brands with premium programming featured across Vevo’s web, mobile, tablet and TV apps.

The two companies debuted Mirriad’s technology at Vevo’s UpFront presentation today in collaboration with recording artist Aloe Blacc. Mirriad worked with the Levi’s Brand to create a native in-video advertisement that is seamlessly integrated in the video for his track titled “The Man”, which made the top ten on the Billboard Hot 100 chart.

The Man

“Mirriad is disrupting the traditional barriers between content and advertising with an innovative solution that allows brands to very precisely integrate brands in a range of online video, in-context and with total transparency,” said Mark Popkiewicz, Mirriad’s Chief Executive Officer. “We help marry top brands and quality content and deliver an entertaining experience to the ‘skip generation’ – those consumers whose viewing skips through many traditional ads and across multiple screens.”

Rio Caraeff, President and CEO of Vevo, added that music videos on television is no longer a linear, one-dimensional experience. Instead, they serve as connected platforms, which give fans more interactive and personal ways to engage with their favourite artists.

“Mirriad allows us to continue bringing the industry forward and improve our fan’s experience by offering uninterrupted viewing while giving brands and content partners a native, creative, scalable and targeted way to come together," he said.

 

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