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Microsoft Xbox navigates the revolving door of public opinion

Peter Smith | July 1, 2013
Recently Microsoft seems intent on giving with one hand while taking away with the other.

But then we heard some annoying news! Engadget uncovered a Microsoft patent (filed when Halo: Combat Evolved was remade for the Xbox 360—so fall of 2011—but just published yesterday) for game titles "having a plurality of game engines." So what does that mean? It means, in layman's terms at least, that if you rerelease an older game and let the player choose between "classic graphics" running on the original engine and newer updated graphics running on a new engine, you'll be violating this patent. Or to quote the patent filing it targets games that "attempt to captivate their audiences by leveraging emotions associated with the initial game." Obviously game remakes are nothing new, nor is the concept of including the original game experience in a new iteration of a title. Microsoft is just the first company devious enough to try to patent the concept.

So boo to Microsoft the Patent Troll!

Now, clearly my tongue is pretty firmly in my cheek for this post, but it is strange that Microsoft seems to be having such a hard time managing its Xbox public image these days. Every time it does something "right" it seems to be followed up by something 'wrong' (or at least wrong in the court of public opinion).

Are other people seeing this too, or is this just "observational bias" on my part?

 

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