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Microsoft takes the offensive against Google, and it's about time

Tony Bradley | May 16, 2013
Microsoft is being uncharacteristically aggressive with a series of marketing ads aimed at its chief rival, Google.

Microsoft is going on the offensive with ads (like the commercial above) emphasizing that Google Docs isn't worth the gamble, while Microsoft Office is a "team player." In a blog post, Microsoft stresses that Google's lack of functionality is not limited to advanced features. "Many basic features are missing from Google Docs like grammar check, support for columns, custom date formats, slide numbers, and mail merge."

The aggressive nature of the ads is a welcome departure from Microsoft's standard playbook. This effective campaign helps to preemptively drive home that Microsoft Office is the gold standard, rather than silently letting Google claw away market share and playing defense from the sidelines.


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