"OPPO is a household name in China, and as that market has recently slowed down, the only way to continue is to build outside in southeast Asia and India," Reith said. OPPO has opened physical stores to sell its phones in Singapore and Indonesia, where the company doesn't sell phones in large numbers, but the storefronts help increase awareness of the OPPO brand.
OPPO isn't expected to open physical stores in the U.S. or market more directly here. However, it's likely the phone maker will find strong market growth in the Middle East as well as in its existing market base.
OPPO, based in Dongguan, China, is part of a holding company called BBK, based in Chang'an, China.
BBK is also a principal investor in the smartphone startup OnePlus, which markets three smartphones that are sold in many countries including the U.S. IDC ranked OnePlus 45th in smartphones globally in the first quarter.
OnePlus, based in Shenzhen China, announced the OnePlus 3, an Android 6 (Marshmallow) smartphone, in June, priced at $399.
It features a large 3,000 mAh battery that can be charged to 60% of capacity in 30 minutes. With a 5.5-in. display, it comes with a quad-core Qualcomm Snapdragon 820 processor, a fingerprint sensor and other standard features of high-end smartphones.
Even though OnePlus and OPPO are related through the BBK holding company, Reith said that BBK intentionally keeps the two entities separate. IDC doesn't count OnePlus shipments in its OPPO shipment totals and doesn't expect BBK to combine the two companies.
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