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Marketing tech firm wins US$56 million in VC funding

Thor Olavsrud | Feb. 1, 2016
Even as investors get more selective about where they put their money in the hot but increasingly fragmented marketing technology industry, big data marketing applications specialist BloomReach has won their confidence.

BloomReach plans to use the new round of funding to continue to strengthen its big data technology and scale its business globally for all digital businesses. It currently has more than 250 employees and plans to grow personnel worldwide.

"It's one of the most significant rounds of funding in the personalization space ever," Kaufman says. "Our intention is to continue to run the company conservatively."

 

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