"In today's environment of volatility, it is critical to have a robust planning and review system which improves the speed and quality of decision making. Project Edge enables us to do both", says Milind Sarwate, chief of finance, HR and strategy, Marico. It can also measure whether there is a disproportionate allocation of resources in any particular area and also whether these expenses can actually be reduced or adapted to the company's current condition.
Good news for a company that consumes one out of every 15 coconuts grown in India.
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