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Malaysia's Digi throws down gauntlet, enters digital arena by forming Digi-X

AvantiKumar | June 1, 2016
Praveen Rajan will lead the new Digi-X division in his new role as Digi's Chief Digital Officer.

Praveen Rajan, Chief Digital Officer, Digi 

Photo - Praveen Rajan, Chief Digital Officer, Digi Telecommunications.


Malaysia's Digi Telecommunications (Digi) has entered the digital arena by forming a new division called Digi-X to construct digitally adjacent businesses and competencies.

Praveen Rajan, in his capacity as Digi's chief digital officer, will lead the company's digital business plans, said Digi chief executive officer Albern Murty.

"We have an ambition to transform into a digital company and become our customers' favourite partner in digital life by 2020," said Murty.

"This requires us to explore new areas beyond our traditional telco realm, in addition to fuelling innovation within our core business," he said.  "Digi-X will dream up and bring to life projects and businesses independent of Digi - from adjacent services to new digital verticals that could someday become part of our core business."

"This is a major move in our digital playbook, and you will see us taking giant leaps forward in this area in months to come," said Murty.
"With Praveen as Digi's Chief Digital Officer, I am confident with his experience combined with his technical know-how and strong understanding from his own startup experience gives him the edge of both worlds, enabling him to swiftly build and deliver on our business needs," he said. "In this fast-moving, ever-expanding digital arena, Praveen will indeed keep us ahead of the game."
Commenting on his new role, Rajan, who has more than nine years of experience in Digi, said: "I'm excited to have the opportunity to take on this new challenge to spearhead and shape opportunities that will leapfrog our future growth at a time where the industry is experiencing a digital shift."

When asked what the 'X' stood for, he said, "X signifies some of the unknown, some of the impossible, and some of the improbable. It stands for everything that Digi can be and achieve beyond being a telco."
Rajan said Digi-X has the responsibility to create standalone digital businesses, develop new business streams through acquisition and investments, deepen digital partnerships and footprint in the startup ecosystem, as well as build and monetise digital platforms for the core business.


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