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Malaysia is natural first market for SEA expansion, says eCommerce logistics startup Ninja Van

AvantiKumar | April 7, 2016
The local logistics landscape has seen a vivid transformation: Ninja Van.

Ninja Van founder and CEO 

Photo - Lai Chang Wen, Founder & Chief Executive Officer, Ninja Van.


Singapore-based eCommerce startup Ninja Van, which focuses on last-mile courier services, has selected Malaysia as the first step in its Southeast Asian expansion plans.

"Malaysia is a natural first market for our Southeast Asian expansion," said Lai Chang Wen, founder & chief executive officer, Ninja Van. "Not just because of its geographical proximity to Singapore, but also because of the digital savviness of the Malaysian consumers."

"We are extremely excited to partner with some of the biggest eCommerce retailers in Malaysia, including Lazada and Zalora," said Lai. "We will continuously work towards delivering exceptional logistics solutions to every shipper in Malaysia, because we understand what delights customers."

He added Ninja Van will roll out its delivery services to four additional Southeast Asian markets before the end of 2016.

Ninja Van Malaysia's chief executive officer Adzim Halim said: "With the meteoric growth of eCommerce in Malaysia, the local logistics landscape has seen a vivid transformation in recent years. Malaysians are more connected than ever and are always hungry for what's next."

"Utilising cutting edge technology as our core, we are able to meet these ever-evolving demands cost effectively, all while maintaining the highest service levels," said Adzim. "Whether it's a 3-pack of diapers for a customer on the outskirts of Johor, or a mobile phone that needs to be delivered on the same day in KLCC, we'll be there to deliver."

"We're the fresh face that the industry has been waiting for, delivering faster, further and more frequently," he said.

Cloud and algorithms

Ninja Van uses cloud computing and algorithms to solve logistics, addressing issues and to optimise delivery routes. The company also plans to build a "complete ecosystem for deliveries, incorporating integrated collection point networks and crowd-sourced demand to provide scalable capacity during peak periods."

Adzim said Malaysian retailers can now use Ninja Van's tech-based logistics solutions to "provide fast and flexible deliveries to their end customers."

These services will span major urban areas throughout West Malaysia, with full coverage across the peninsular by mid-2016, including:
- Real-time updates of delivery statuses.
- Cash-on-delivery payments by customers.
- Customised notifications triggered by delivery milestones.
- Return logistics services.
- Access to Ninja Collect, Ninja Van's country-wide drop-off and self-collection network.

Currently, Ninja Van delivers about 10,000 parcels per day for more than 2,000 active clients. With the expansion to Malaysia, delivery volume is expected to rise significantly, and the team has been strengthening its operational readiness with a fleet of more 200 delivery drivers and riders.


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