Brilliant Basics (bb), a global design and digital product studio headquartered in London, today announced its Singapore launch.
The firm creates intelligent, simple-to-use digital products centred on customers and innovation. It counts several global brands such as HSBC, Bill & Melinda Gates Foundation, BNP Paribas and Investec among its clients. It has 80 employees worldwide and also operates in London, Norwich and Dubai.
The company's largest Asia-Pacific project involved the design and development of HSBC's global mobile banking platform that provides easy ways for customers to manage finances.
bb's APAC operations is helmed by Ted Kilian, General Manager and Chief Experience Officer, who reports to Anand Verma, Founder and Global CEO of bb.
As part of its Asia expansion on the back of new client wins in banking, education and travel sectors, bb also operates in Hong Kong and counts China as a key growth market. In the next year, the company will be focused on identifying and working with regional brands and government organisations that have strong focus in user experience and developing best-of-class technology solutions, a bb spokesperson said in a statement.
In Singapore, the product design studio has recently created the brand identity and designed the digital platform for Kaligo, a travel loyalty product that is turning travel booking on its head.
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