But LG's main TV rivals, Sony and Samsung, are having press conferences at CES later on Monday. They are also announcing 4K TVs with curved and straight screens, and are also expected to talk about 4K content.
LG is also looking beyond 4K. The company at CES is demonstrating a TV with 8K resolution, which is expected to succeed 4K as the next high-definition resolution standard. And with the problem of 4K content now being addressed, LG can move forward on production and delivery of 8K content.
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