Lazada Singapore has announced partnerships with six retailers in Singapore.
Retailers include Best Denki, Big Box, Eu Yan Sang Singapore, Gain City, Home-Fix and Motherswork.
The move comes about as retailers acknowledge that buying an item online has now become an integral part of the retail experience.
According to a study done by Nielsen in 2015, 41 percent of Singaporeans are considered omni-channel shoppers. Seventeen percent of shoppers are fully dependent on e-commerce sites for browsing and making purchases.
With an additional online marketplace platform, the six retailers will be able to reach out to more consumers, especially shoppers who are accustomed to purchasing via their mobile devices or laptops.
"With Singapore being one of the most connected countries, it is clear that our customers are moving online faster than we can imagine," said Sharon Wong, Chief Executive Officer, Motherswork. "Collaborating with Lazada would ensure that our products are available at their fingertips. Lazada's large shopper base would allow us to reach new customers."
With the addition of these six retailers, Lazada Singapore is home to more than 4,800 sellers as of July 2016.
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