Travel search engine, KAYAK, has deployed Amadeus Master Pricer with Instant Search technology, allowing its users to receive search results in just milliseconds.
According to Amadeus data, every one second of improvement in search response time for consumers can translate into a potential increase in coveted conversion rates for an online travel company.
"Our users expect both speed and accuracy from KAYAK - this is the killer combination," said Giorgos Zacharia, Chief Technology Officer of KAYAK, in a press release.
The Amadeus Master Pricer with Instant Search solution uses algorithms, smart cache refresh mechanisms, and live availability check to deliver search results instantly without compromising the quality.
Aside from speedier results generation, users will also be provided with bookable recommendations for both round-trip and one-way searches as well as access to cheapest fares.
"The Amadeus Master Pricer with Instant Search solution delivers the right mix of instant and transactional search, delivering both a new, 'instant' user experience as well as transactional results with the depth of content required to secure conversion," said Sebastien Gibergues, head of Leisure, Online and Travel Media at Amadeus.
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