When Biden’s appearance at SXSW was announced just prior to the festival’s kickoff, people wondered why he wanted to talk about cancer to a ballroom full of entrepreneurs, investors, and creatives. Biden had a clear answer.
“I have some of the most innovative minds in the world sitting in front of me,“ Biden said. ”I can take my cell phone and find out exactly what movie is playing across the country and what times. Why can’t I do some of the things that need to be done in this fight? Our generation can be the first generation on earth that has a completely different understanding of cancer as a controllable and preventable disease rather than a death sentence.”
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