In fact, if Brave pursues its plan, the result could be multiple lawsuits from content providers, Chavern said. For now, association members will wait to hear back from Brave before deciding any further action.
Brave said it sympathizes with publishers concerned about damage from pure ad blockers. "However, this problem long pre-dates Brave." Brave has a sound and systematic plan to financially reward publishers, the company said. "We aim to outperform the invasive third-party ads that we block, with our better, fewer, and privacy-preserving ads." Brave only blocks and replaces third-party ads and trackers and fights malvertisements, Brave said.
Other signatories to the letter include: The Washington Post, The McClatchy Company, Newsday, Tribune Publishing, Landmark Media Enterprises, Morris Publishing Group, Gatehouse Media/New Media Investment group, Journal Media Group, Schurz Communications and Lee Enterprises, Advance Local, Calkins Media, and Digital First Media. Brave is offering to meet with the association.
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