Part of the company's problems stemmed from an excessive dependence on the sale of mobile phones, which offer a very low margin of profit, internal company documents showed.
"It sold smartphones with a 50 percent discount, but only for a few seconds. Then you got the more expensive and, obviously, less desirable version," the consumer association Altroconsumo complained, denouncing Happyprice to the Antitrust Authority for unfair business practices.
The Milan bankruptcy court will begin examining claims against Happyprice on Feb. 10, holding out a slim prospect of relief for those not best pleased with the way Italy's e-commerce sector operates.
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