About 59 percent of respondents consume video online, according to a newly released survey by global software security and media technology company Irdeto.
The findings of the survey also show that about 60 percent of respondents willingly choose to pay for content delivered through Media 3.0 channels like PC and mobile.
Respondents demonstrated a nearly equal preference for consuming video across TV, PC and mobile/tablet platforms.
Irdeto participated in CommunicAsia 2011, Singapore to research the impact of new technology on video consumption habits.
Conducted on 21 June, the survey gathered responses from 611 attendees to this event.
Identifying media consumers
Irdeto has created a model to help pay media operators understand the different segments modern media consumers fall into.
This model is known as Media Consumer Archetype, and according to Irdeto, the predominant archetype at CommunicAsia was the "Digital Dabbler".
Early adopters of mobile video consumption have created an opportunity for broadcasters to monetise their content, according to the survey.
This also helps solidify customer loyalty through creating efficient and secure multi-screen delivery.
Irdeto's survey also showed that 48 percent of respondents sometimes consume video online. About 11 percent of those surveyed said they always watch using non-broadcast platforms.
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