Credit: Gordon Mah Ung
An Intel executive has admitted that the chipmaker goofed up by passing over the tower desktop PC market with its 5th-generation Broadwell processors.
With Broadwell, Intel focused mainly on laptops, miniature desktops, and all-in-ones. This left traditional desktop users with no new socketed CPU options beyond 4th-generation Haswell, which first arrived in 2013. Although Intel finally coughed up a pair of Broadwell desktop chips this past summer, the company launched its high-end 6th-generation Skylake CPUs very shortly thereafter.
At a recent industry conference, Kirk Skaugen, senior vice president and general manager of Intel’s Client Computing Group, admitted that skipping desktops with Broadwell as a poor decision. Between the end of life for Windows XP in 2014 and the lack of new desktop chips, Intel hasn’t given tower PC users any good reasons to upgrade in 2015.
“We made an experiment and we said maybe we are putting technology in to the market too fast, but let’s not build a chip for the mainstream Tower business, more than a $10 billion business,” Skaugen said, as first reported by WCCFTech. “Turns out that was a mistake.”
The silver lining for Intel is that it’s now looking at pent-up demand for Skylake CPUs. The whole reason Skaugen admitted Intel’s error to investors was to explain that things are now looking up. In PCs as a whole, Intel is expecting “slightly better than seasonal or high-end to seasonal” demand this quarter.
The impact on you at home: In the near future, the lack of new desktop chips will be a moot point with the arrival of Skylake CPUs. But in skipping Broadwell, Intel appears to have learned a lesson: The users who make up the $10 billion desktop tower business actually care about having the latest and greatest. In the long run, it’s unlikely that Intel will “experiment” with neglecting them again.
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