Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Intel: Growth in APAC fueled by Ivy Bridge; Australia remains key mature market

Patrick Budmar | May 15, 2012
APAC has been a growth driver for Intel and will continue to provide opportunities in 2012 and beyond, according to Intel veteran Gregory Bryant, who recently stepped into the role of APAC sales marketing VP and general manager.

"The third generation Intel core processor transition will be led by Ivy Bridge, and Ultrabooks will drive mobile growth," he said.

In the desktop space, gaming enthusiasts and AIO will be key drivers, while server growth will be off the E5 family and EPSD 3.0.

Intel APAC reseller channel operation channel chief director, Kamil Hasan, rounded out the sessions by admitting that 2011 was the "year of challenges" due to natural disasters in Japan and Thailand, as well as the Euro crisis.

"But the channel delivered: one in two desktops sold by the channel was with the Sandy Bridge Intel Core processor," he said.

According to Hasan, 98 per cent of all K-SKU processor based desktops were sold by channel, and there was 80 per cent year-on-year growth in channel SSD volumes in APAC.

AIOs were the fastest growing desktops in APAC last year, with a further 31 per cent growth expected going forward.

"In contrast, the traditional tower is expected to shrink by four per cent," he said.

Some steps Intel is taking into improving its channel is to create visibility together, such as branding with local stores and in malls.

"Improve your sales person's skills by training with qualified professionals, certification programs, and store front training," Hasan said.

Digital signage in APAC was forecasted by Hasan to provide Intel and its local partners with opportunities, as a CAGR of 42 per cent will mean the segment will go from less than two million sites in 2009 to 7 million in 2015.


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.