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Intel announces death of McAfee brand. Will it be that simple?

John E Dunn | Jan. 9, 2014
Three and a half years after Intel acquired McAfee, the chip giant looks set to ditch the famous brand that still bears the name of its colourful founder, John McAfee.

But his fame - and continued fame - could turn into a constant and niggling reminder of the brand.

McAfee's point is well made. McAfee anti-virus is world famous but not always world-loved. Nobody blames microprocessors when their PC crashes or runs slower than expected but now they will have a software product with a new name on it - Intel - to point the finger at when things go awry.

 

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