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Innovators vs. Traditionals: Symantec 2013 State of Mobility Survey

Jack Loo | Feb. 27, 2013
Security vendor’s study finds that companies that embrace mobility have higher revenue growth than those that are reluctant to implement mobility.

Two distinct types of organisations have emerged from Symantec's recent 2013 State of Mobility Survey - 'Innovators' who readily embrace mobility and 'Traditionals' who are reluctant to implement it.

And results from the survey indicate that Singapore tracked more closely with innovators, with more organisations implementing mobility due to business drivers (74 percent) than user demand (67 percent).

"Singapore businesses perceive mobility as a valuable asset in enhancing productivity and this is aligned with what we are observing globally. Consequently, mobility has evolved into one of IT's top priorities. There is a clear distinction between the attitudes and results of organisations that actively embrace mobility and those that are reluctant to do so," said Eric Hoh, vice president, Asia South Region, Symantec.

"Organisations taking a proactive approach to embrace mobility through careful planning benefit much more than those that put it off, eventually playing catch-up with their competition," said Hoh.

Symantec's 2013 State of Mobility Survey represents the experiences of 3,236 businesses, from 29 countries. There are responses from 150 organisations in Singapore.

The two groups perceive the benefits and risks of mobility differently. Among innovators globally, 66 percent say the benefits are worth the risks, while 74 percent of traditional businesses feel the risks are not worth it. In Singapore, which consists of both innovators and traditionals, 33 percent of respondents felt the benefits were worth the risks.

Globally, more than half of innovators (55 percent) are also taking control of purchasing phones for employees, compared to 44 percent of traditionals. Singapore tracked more closely with traditionals here with just 41 percent of respondents doing so.

When it comes to the innovators, company involvement doesn't stop with purchasing the phones. They also more often have mobility policies, and they are twice as likely to use technology to enforce their policies (60 percent in the innovators as opposed to 33 percent among traditionals globally). Singapore businesses sway towards the 'innovator' mentality with 53 percent using technology to enforce mobile policies.

Costs and Benefits

With the innovators taking more advantage of mobility, they are also seeing more costs associated with it. In fact, they averaged twice as many mobile incidents during the last year, such as lost devices and data breaches, leading to consequences such as regulatory fines and lost revenue.

Most importantly, however, the innovators are experiencing nearly 50 percent higher revenue growth than traditionals (44 percent versus percent) globally. Organisations in Singapore show an average of 32 percent revenue growth. All things considered, businesses perceive net positive results with mobility.

As a result, Symantec published a set guidelines of that can help organisations make the most of their mobile deployment while reducing risks:

  • Being cautious about mobility is okay. Being resistant is not. Start embracing it. Organisations should take a proactive approach and carefully plan an effective mobile implementation strategy.
  • Start with the apps with greatest productivity benefits for employees. One of the best ways to get started with mobility is to implement mobile apps that will have an immediate impact on the business.
  • Learn from the innovators - get the benefits while minimising the risks. The key is to be aware of the risks associated with mobility such as information loss, and to follow the example of the innovators.


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