Source: Tiket.com Facebook page
Tiket.com - an online travel agent in Indonesia - has partnered Cybersource to provide customers with a safer platform to make online payments during bookings.
According to a study by research firm Phocuswright and travel company Expedia, hotel bookings made through online travel agents in Indonesia are projected to grow by IDR2 trillion (USD 149 million) annually, due to a consistent 200-300 percent increase in online travel bookings.
To take advantage of the burgeoning e-commerce activity, Tiket.com deployed Cybersource's payment solutions to manage multiple customer channels via a single platform, and keep tabs on fraudulent transactions.
This has enabled Tiket.com to retain customer loyalty and grow its base without a significant increase in complaints. The company has also been able to maintain a fraud rate below the industry average and doubled its revenue in the past year.
"With customer retention a critical part of our business growth, ensuring a frictionless payment journey enables us to elevate our customers' booking experience, reducing the chance of changebacks. CyberSource's fraud management and payment solutions have been critical to our company's success as they afford our customers with peace of mind," said Gaery Undrasa, Chief Communications Officer at Tiket.com
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