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Immedia Blink security camera review: The low price tag comes at the cost of features

Michael Ansaldo | March 17, 2016
An attractive price tag and free cloud storage aren't enough to make this stripped-down security camera stand out.

Wireless does not mean wire free. That’s the unspoken truth about the current crop of Nest Cam imitators that Blink ($109), a truly cordless HD home security camera, hopes to exploit. Launched on Kickstarter in 2014, this battery-powered indoor cam promises unfettered mobility at a fraction of the cost of its competitors.

But while price point and the idea of not being shackled to a power source are attractive, they come at the cost of many common features that are hard to overlook.

What you get

Blink rejects the curvilinear forms we’ve come to expect from IP cameras in favor of right angles. The camera itself is a 2.75-by-2.75-by-0.5 inch square that can fit in the palm of your hand. It also comes with a sync module, another 2-by-2-ish square, that facilitates Blink’s setup and moderates its power usage. Both the camera and the sync module are made from lightweight plastic. The Blink system also includes an optional alarm, which we did not test.

Blink offers 720HD video capture with a 110-degree field of view. When the camera’s sensor detects motion, Blink records a 5-second video clip (though this can be extended to 10 seconds). You receive a push notification with an attached video link so you can see the triggering event. Blink also has a built-in mic for monitoring audio in the home, and LED illumination for low-light environments.

Currently, Blink provides free storage for up to 7200 seconds of video, or roughly 1440 five-second events. Once that limit is reached, Blink starts overwriting clips beginning with the oldest. You can also download, email, or share the videos from the Blink app. The Sync Module also features a USB port, and Immedia promises a Q2 firmware update that will let you use it to send video clips directly to onboard storage.

Setup and usage

Typically, home security cameras come out of the box ready to go, but Blink takes the notion of a DIY security camera a bit more seriously. The camera comes with with two lithium AA batteries and a mounting bracket, each of which you must install yourself. Performing these maneuvers, it became clear how slight the camera’s construction really is. Blink has less heft than my TV remote. That may be a concern if you take advantage of its increased mobility to place it on high shelves or mount it in an area where it might get bumped into frequently.

To set up Blink, you first plug the Sync Module into a wall outlet, then launch the iOS or Android app. A wizard walks you through the process of creating a login and connecting to your Wi-Fi network. Though Blink certainly offers greater freedom of placement, it must stay within 100 feet of the Sync Module, which must remain connected to electrical power and the Internet. That should still provide plenty of flexibility, and the app’s signal strength meter will let you know when the Blink is pushing the range limit.


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