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ICT predictions for APEJ 2013: IDC

Madura McCormack | Nov. 28, 2012
Last call for CIO transformation, telcos and OTT players play nice and the rise of Myanmar

According to IDC, the last several years have called for the transformation of the CIO and 2013 is the deadline.

The data company's research points towards 56 percent of all new technology projects in the US involving lines of business in the upcoming year. For APEJ, this number could be even higher and the CIO who doesn't understand and embrace this risk becoming obsolete.

Ng illustrated this point by highlighting the recent abolishment of the CIO role during National Australia Bank reshuffle.

The rise of Myanmar as a frontier market

"Myanmar will be the next gold rush in Asia," says Ng in reference to the prediction by IDC which sees Myanmar as a key battle ground while the market begins to open up.

IDC claims that by 2016 Myanmar would have spent US$600 million on ICT to improve its telecommunications infrastructure. The country is already taking steps to establish new telecom operators and selecting foreign investors in lieu of hosting the 2013 SEA Games and the ASEAN Regional Forum in 2014.

"Growth with regards to Myanmar can be higher than predicted if companies move in early, but forecasts can also be lowered due to legal and governmental implications in the area," Ng said.

Dilution of enterprise-grade UC

The increased penetration of social media in the lives of users through seamless integration into devices may result in the addition of it into company collaborative platforms, according to IDC.

CIOs are expected, as according to IDC, to use this as an excuse to embark on organisation-wide projects aimed at consolidating the use of social platforms.

This big convergence of collaboration will not be an easy task though, says IDC. In the long term, the company sees the decline of enterprise-grade social collaboration and unified communications solutions.

Telcos and OTT players will start to play nice

While the relationships between the two have been traditionally strained, Ng says "2013 will see the rise of new partnerships".

Because the mobile operator ultimately controls the data limit and bandwidth, over-the-top (OTT) players will start seeking more alliances with the operator due to the increased need for media rich content provisioning.

Customer centricity through multi-channel

Customer interaction is shifting from conventional phone calls to Internet-based methods such as e-mail, social media and mobile apps.

"I'm one of those people that call a hotline and go straight to '0', I just want to skip everything and talk to a human being. But the younger generation do it differently, they go to self-serve," explained Ng.

This collision of two generations of consumers has resulted in IDC asserting that multi channel sales and marketing is the only way to go.


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