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Huawei Consumer BG sales revenue reaches US$ 12.2 billion

Anuradha Shukla | Jan. 29, 2015
Total sales revenue increased 30% year-on-year in financial year 2014.

Total sales revenue for Huawei Consumer Business Group (BG) increased 30% year-on-year to US $ 12.2 billion in financial year 2014.

Total sales revenue crossed the 10 billion mark for the first time and the shipment grew by 7.8% to a total of 138 million devices this financial year.

2014 was also marked by the shipment contribution of mid- to high- end smartphones which increased to 18%.

Huawei Ascend P7 Android smartphone achieved global shipment of four million units only six months after it was launched while Huawei  Ascend Mate7 Android smartphone shipped over two million units only three months since its launch.

"Our strategy of focusing on premium mid- to high- end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market," said Richard Yu, CEO of Huawei Consumer BG.

Top global brand

2014 was especially significant as Huawei became the first mainland Chinese company to enter Interbrand's Top 100 Global Brands of 2014 list.

Huawei Consumer BG established 630 Huawei branded shops by the end of 2014, and this enhanced the online and offline retail shopping experience for consumers.

The business group experienced a significant growth in revenue contribution from open channels, which accounted for 41% of the total revenue.

Shipment of Honor devices reached 20 million units in 2014, with Honor 3C series shipping more than eight million units, Honor 3X series over four million units and Honor 6 over three million units.

"The dual-Huawei and Honor brand strategy has proven to be highly successful, creating synergies which have resulted in raising brand awareness and market share of the Huawei Consumer BG as a whole," said  Shao Yang, the vice-president of Marketing, Huawei Consumer BG. "The Huawei brand has consolidated its leading position in mid- to high- end smartphone market while the Honor brand has established itself as a bold and popular brand among digital native consumers."

 

 

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