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How Under Armour went from shoes and sweats to a health dashboard that might save lives

Caitlin McGarry | March 15, 2016
Imagine if you knew when you'll be sick or if you'll have a heart attack—that's Under Armour's goal for connected fitness.

With UA’s products logging data and Watson analyzing it, one day we might know everything there is to know about preventing illness. Apple is on the same track with ResearchKit, an intiative that turns your iPhone and Apple Watch into medical research tools.

“Imagine the sheer numbers of people volunteering that data for the right reasons,” Plank said. “That’s why the system that we have with HealthBox in partnerhsip with HTC, with IBM, we’re assembling the best brands in the world to give you a dashboard for your health that could maybe save your life someday.”

 

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