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How to prep your ecommerce store for holiday shoppers

Jennifer Lonoff Schiff | Oct. 8, 2015
Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.

“Let customers help themselves with self-service portals,” says Laura Pappas, head of Retail e-Commerce Vertical Marketing, Zendesk, a cloud-based customer service software solution. “These portals can serve as a great resource for customers searching for answers. And, when used properly, can solve problems without involving a service rep. This saves employees valuable time and provides customers with the prompt service they desire. So do your customers and employees a favor and guide customers to self-service during the holidays.”

 

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