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How the Apple Watch could change the world -- again

Matt Weinberger | Sept. 12, 2014
With this week's smorgasboard of Apple announcements, the wizard academy at One Infinite Loop is doing what it does best: Making it seem like it invented a bunch of market categories, when really what it did was refine existing technology into an ostensibly more workable, user-friendly design.

The Apple Watch — and by extension the smartwatch market as a whole — has the chance to become more by doing less and becoming the contextual control. We won't see this for another few generations of watches, I reckon, but there's a tremendous opportunity to point at our stereo and adjust the volume and point at our smoke alarm to turn it off and point at our dishwasher to get it started, without the higher-touch, higher-distraction layer of the phone. 

And while the Motorolas and Samsungs of the world definitely stand to benefit from this approach, it really seems like Apple who has every layer of this locked up, from phone to platform to payments to watches. So yes, if the next Apple Watch is a little less of a chunky baby, and the public is ready for notifications on the wrist, this could be the start of something big. 

 

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