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How Claure can fix Sprint as it battles T-Mobile

Matt Hamblen | Aug. 11, 2014
What can incoming Sprint CEO Marcelo Claure do to reverse the carrier's declining subscriber base?

It also helps that both Son and Claure are familiar with networks that share similar technology traits. "When Son took over Vodafone, he was in the same position that Sprint is now," Entner said.

Maybe instead of a solo John Legere pitching T-Mobile, analysts suggested that Son and Claure can become Sprint's new tag team.

Why things should work out for Sprint

While Sprint's second quarter subscriber loss looks bad next to T-Mobile's gains, all three analysts are optimistic about Sprint's potential, though they agree that much of its future will depend on Claure, for sure.

"Where Sprint is now and where it needs to be are in Claure's hands," Menezes said. "Sprint already has a deep-pockets partner in SoftBank. Sprint also has a significantly updated network and a huge holding of spectrum that's conducive to broadband, mobile and fixed data. So why is Sprint running off the road into a ditch? Conceptually, it's fairly easy to fix."

The very first thing Claure needs to do is to draw attention to Sprint to dim the spotlight on T-Mobile, Menezes said.

"T-Mobile doesn't have more than Sprint — the reach of T-Mobile's network isn't any greater. Sprint hasn't done its best with its quick update to LTE, while T-Mobile has gotten the attention and has had key marketing arguments with Legere to earn the trust of the customer."

 

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