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History of Apple and Microsoft: 4 decades of peaks and valleys

Matt Kapko | Oct. 8, 2015
The decades-long relationship between Apple and Microsoft is packed with ups and downs, but it also shaped the evolution of personal computing. The companies have again cozied up to one another, and this time they have a new endgame: enterprise.

Such friendly exchanges between frequent foes might never have taken place if not for the opportunities both companies see in the business market. Apple's new pursuit of enterprise, paired with Nadella's penchant for a partnership-friendly corporate culture, let this new relationship flourish.

"If you think back in time, Apple and IBM were foes. Apple and Microsoft were foes," Cook said at BoxWorks. "Apple and Microsoft still compete today, but frankly Apple and Microsoft can partner on more things than we could compete on, and that's what the customer wants." 

Apple and Microsoft might not ultimately share the same sentiment on the consumer side of things, but the leaders of both companies determined the enterprise is an area in which they want to cooperate and better cater to customers. However, nothing in the enterprise is ever a sprint, and the hatchets will need to remain buried for years to come if the two companies hope to realize the fruits of their collective labor.

 

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