What are the challenges you faced while working on this feature?
In any industry, as soon as you try to change the norms you feel a lot of resistance. People will say that my revenue will drop because a reader would have paid extra money for the whole book. He may read the first chapter and may not buy the rest of the book. That is a wrong thesis. If your book is interesting people will buy it. The publishers and authors are nervous too as now the content should be good enough for the readers to buy the second chapter.
How did your IT team prepare to set this up?
Ensuring a good product experience is the biggest challenge. We are a team of 100 engineers, and we had to make sure that at the end of each chapter, the next one is prompted seamlessly and the customer can purchase through single click. We've to make sure that book chapter separation is happening on an authentic level. So a lot of effort went into making sure the backend and product work properly.
Source: Computerworld India
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