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HappyFresh celebrates first anniversary

Adrian M. Reodique | April 4, 2016
Within a 12-month period, HappyFresh has expanded with almost 1,000 employees serving 300,000 customers across Asia.


HappyFresh personal shopper.

Online grocery company, HappyFresh, celebrated its first anniversary last Wednesday (30 March 2016).

"It has been an exciting and whirlwind ride for us. What started out as a small group of close friends and business partners has turned into a regional community, that is building a better world together. We are very fortunate to have grown into our current size in such a short time while continuously improving our product offering, service proposition and customer experience," said CEO and Co-founder of HappyFresh, Markus Bihler.


Markus Bihler, CEO and Co-founder of HappyFresh.

HappyFresh began its operations last year in Indonesia and Malaysia with a mission to provide a simple and smart online grocery shopping solution. Within a 12-month period, HappyFresh has expanded with almost 1,000 employees serving 300,000 customers across Asia.

The company has also managed to build a network of retailers with over 1,000 stores in seven cities in Asia which include Jakarta, Surabaya, Bandung, Kuala Lumpur, Bangkok, Taipei, and Manila.

Moving forward, HappyFresh aims to keep the next 10 years filled with as much drive, innovation and inspiration as the first year.  "As HappyFresh celebrates its one-year anniversary today, we will continue to dream big and explore new opportunities and possibilities for the future to build a sustainable marketplace friendly environment in the region," said Bihler.

 

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