He said that the music and film industries should be taking an approach more analogous to radio and TV, in terms of blanket licenses, rather than trying to follow a classic retail model, because attempting to prevent people from copying online is futile.
"The digital environment is entirely about copying. It's a series of copying. Everything is being copied all the time in a digital environment," he said.
"Instead of trying to get people's behaviour to conform with our copyright system, we should be trying to adjust our copyright system to conform with people's behaviour that reflects the developments in the technology."
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